Charmed Haven at HappyCo’s Booth at the WAM National Summit
The Women Asset Managers (WAM) National Summit, hosted by Greystar, brought more than
200 attendees to the Omni Frisco this week. The theme was Unbridled, a call to challenge conventional thinking and move forward without limits in multifamily leadership. Over lunch, attendees explored vendor booths in the ballroom. HappyCo was one of those vendors, and Charmed Haven was the reason their booth stood out from the rest.
From the moment the ballroom opened, guests were lined up at our table. They stayed lined up until we tore down at the end of the event, with nothing left on the table.
Corporate Booth Entertainment, Built Around Their Theme
HappyCo booked our Corporate Booth Entertainment experience, where we turn a company’s vendor booth into the place people actually want to stop. They chose a booth theme of Bows, Beads, and Scarves, and we built the table around it.
From a single 6-foot table, we gave guests three things to choose from:
Bows with lace and pearls, ready to wear or tie onto a bag
Scarves in a mix of styles
Bedazzled bag tags with charms, picked and added on the spot
The HappyCo team greeted and scanned guests' badges. Syd and Amy helped guests select items from the Bows, Beads, and Scarves Bar.
Why It Worked
A ballroom of vendor booths is full of brochures and giveaways people forget by the time they reach the parking lot. A charm bar is different. Guests choose their own pieces, make something in a couple of minutes, and walk away wearing or carrying it. It gives them a reason to stop, something to talk about, and a reminder of whose booth they visited. For HappyCo, that meant a booth that stood out from everything else in the room.
The Teardown Surprise
The best part came while we were packing up. Vendor after vendor stopped by our table to ask where we were from and how they could connect with us for their own events. When the other exhibitors in the room are asking for your information, you know the booth worked.
Now Reaching Beyond Dallas-Fort Worth
Those conversations came at the right time. Charmed Haven can now ship a Celebration Box anywhere in the US, so your event does not have to be in the DFW metro for your guests to enjoy a charm bar. In the spirit of Unbridled, we are taking the brand further and look forward to meeting new teams, planners and hosts in new cities.
Whether you are exhibiting at a conference, hosting a company event or planning a party, we can match your colors, theme or logo. A custom logo charm needs 4 to 6 weeks’ notice, so reach out early. Tell us about your event and we will build a plan around it.
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